SUSTAINABLE DEVELOPMENT IN SOCIAL AWARENESS – A STUDY OF GENERATIONAL DIFFERENCES AND CHALLENGES RELATED TO SOCIAL EDUCATION

Abstract

This article aims to analyze the level of public awareness regarding sustainable development across various age groups and to identify barriers to accessing information and environmental education. Based on original research and data from reports (CBOS, ESG Monitor, IPSOS), it presents the diversity of knowledge and engagement in environmental issues among young people, adults, and seniors. Particular attention is given to informational exclusion, which mainly affects older and less educated individuals. The article emphasizes the need for individualized approaches to environmental education and the development of more effective communication strategies tailored to different social groups. Issues such as misinformation, weaknesses in the education system, and the importance of reliable public communication in the face of global environmental threats are also discussed.